Keeping up with consumer demand is a top priority for competitive carriers. As smaller wireless companies plan their business strategies, they need to ask what consumers expect from the network. The answer: consumer expectations are quite high—for breadth of services, for redundancy, for monitoring and issue resolution, and more. How can rural companies provide the same innovative services and offerings as the big players?
Smaller rural wireless carriers believe that despite geographical limits, people should have access to modern communications services to maintain valuable connections like family and community. However, in providing that access, carriers find that resources are fewer than at big companies, infrastructure is more expensive and return on investment can be uncertain.